Portfolio
Abby Hildebrand’s
CONTENT CREATION | DIGITAL MARKETING | MEDIA MANAGEMENT
About me
Hey! I’m Abby :)
I am a marketing major at the University of Washington's Foster School
of Business with a passion for creativity and content creation. I thrive on
crafting engaging narratives and visuals that capture attention and drive
meaningful connections. My marketing journey is fueled by a love for
storytelling, strategic branding, and influencing consumer behavior through
compelling design and targeted messaging.
As a social media manager, I have designed graphics and logos for brands,
helping them establish a strong visual identity and communicate their
message effectively. As a content creator, I have developed media assets,
crafted engaging social media posts, and produced content that has gained
widespread traction—one of my videos reaching over 1 million views. My
ability to blend creative storytelling with data-driven strategies allows me
to create high-impact content that resonates with audiences and drives
engagement.
I’m excited to bring my creative expertise, strategic mindset, and hands-on
experience to a dynamic marketing team, contributing to innovative
campaigns that not only capture attention but also deliver real results.
SOCIAL MEDIA MANaGeMENT
Social Butterfly Management is the brand I built to channel my passion
for social media marketing, content creation, and brand development.
Through this venture, I have helped businesses establish a strong digital
presence by designing logos, creating compelling graphics, and helping
manage social media pages like Westside Pizza. Running these accounts
allowed me to refine my skills in engagement analytics, brand aesthetics,
and strategic content planning.
I started with social media management and graphic design, learning how
to create visually cohesive content that resonates with audiences. Over
time, I gained a deeper understanding of what drives engagement and
how to use data to optimize content performance. This year, I have
shifted my focus toward brand partnerships and content creation,
expanding my expertise in influencer marketing and media production.
Social Butterfly Management has been where I’ve grown the most,
developing the skills and knowledge that continue to shape my approach
to digital marketing. I look forward to expanding on it, exploring new
tools, and continuing to help brands tell their stories in an impactful way.
FREELANCE WORK - SOCIAL BUTTERFLY MGMT

My skills
CONTENT CREATION
DATA ANALYSIS
SOCIAL MEDIA MANAGEMENT
CANVA , ADOBE ILLISTRATOR, CAPCUT
GRAPHIC DESIGN, PROCREATE
CREATIVITY
POSITIVE MINDSET
I LOVE COMMUNITY!
TEAMWORK

I have a passion for storytelling
and content creation, ensuring that
marketing materials are both
engaging and effective.
My ability to blend creativity with
strategy allows you to create
content that not only looks great
but also drives results.
Why Choose Me?
One of my most recent reels on
Instagram hit over 1 million views. I
used current trends and a hook I
created to boost user engagement!
I love being apart of a team. I am set
on my goals and projects
0.0s